History

Design with Tradition

Since 1958, a passion for thoughtful design has been at the core of everything we do. What once began in a family-owned horse stable in Northern Germany has grown into a company now recognized worldwide for timeless design and exceptional quality. To this day, every Shopper® is designed in Northern Germany, handcrafted, and carefully inspected.

GALLERY

Beginnings in a Family Horse Stable

In 1958, during a time of economic growth, Christa and Günter Andersen decided to market wheeled shopping bags. The idea came from their longtime friend and business partner Morten from Denmark. At first, the concept was met with skepticism, but success followed with the first order of 25 Shopper® units—then known as market trolleys or shopping trolleys. Initially sold under the brand name GÜNA, the products were distributed through wholesale channels.

It didn’t take long for the Andersens to recognize the potential of producing the bags themselves. With determination and ingenuity, Günter Andersen secured contact with a steel supplier. Tubes were cut and bent by hand, giving rise to the first Shopper® models—many of which already featured elements found in today’s designs.

As demand increased, the horse stable soon became too small. In 1962, the company moved into a larger production facility and hired its first employees. In the early years, Günter Andersen personally visited numerous hardware and household goods stores to promote the products. Later, advertisements in trade journals and appearances at trade fairs paved the way for international success.

Demand continued to grow, leading to another move in 1968 into company-owned production facilities of around 800 square meters—now the company’s current headquarters. In the years that followed, operations were steadily expanded, and production was gradually enhanced with semi-automated processes.

Growth and Brand Development

Shopper® products stand out for their quality and well-engineered design. With a modern, design-oriented appearance, the range increasingly appealed to a younger audience. In 1986, the Andersen brand name was established, replacing the original GÜNA label. Since 1998, the company has operated under the name Andersen Shopper Manufactory.

To this day, the family-run business develops, designs, and manufactures its products in Northern Germany, distributing them through a broad network of retailers across various industries. Durability and reliable service continue to define the company’s philosophy.

Expanding the Product Range

As early as the 1990s, the company introduced bags made from distinctive materials, valued for their individuality and quickly gaining popularity. These unique models remain highly appreciated by both customers and retail partners.

In 1995, the company also entered the bicycle market. Initially with transport solutions such as bicycle and leisure caddies, and later with Shopper® models designed to be attached directly to bicycles. Since 2000, many models can be easily connected using specially developed coupling systems—offering a practical solution for everyday use and leisure activities.

Partnerships and Ongoing Development

Over the years, close partnerships have been established with companies in the bicycle and bag industries. Together, products are continuously refined—particularly with regard to bicycle use. Collaborations with well-known brands and specialized manufacturers help to further enhance both functionality and design.